Activism has become a LUCRATIVE CAREER. Mostly white men. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. I see about 3% of Asians and less than 1% of Hispanics in commercials these days. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. White men ARE shown to be bigger/ plus-sized. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. That said, I think you expressed yourself quite well. I love me some big broad shoulders, massive biceps, and masculine moxie, like my husband has, yum. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. I truthfully never paid much attention to skin color and such, but now I am seriously starting to resent the fact that it appears 90% of the people in commercials are black. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. Pretty dumb, I guess. Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. Mostly white men. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. Lets face it, were in a culture war and race is its beating heart. I make sure to buy their product. CTV Advertising Means Diversity. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. They often are treated badly by a domineering woman as well. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. I dont hear white people complaining about that. Good for you for boycotting some of these advertisers. I dont know whats coming over me. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. You can use polls, surveys and other review processes to ensure that the groups you are representing relate to and approve of your messaging. It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. Good on you for telling advertisers what you think, Greg. Thank you for putting into words what has been bothering me for the last two years. Oh, and dont forget critical race theory. Reminds me of Hitler in the 1930s brainwashing the German population. Teaching that erotic lust and egoism is the highest achievement of mankind. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. You rock! Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. Indeed. may have complained about the fitness ads. Because it's the new hotness, advertising firms are gonna go hard on it for a while. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. The female chromosome is XX, the male is XY. . Listen I know she is one of the best players ever, and I know this might be her last professional appearance. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. Its like a masturbatory fantasy for some people. . Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. The Kellogg brothers were Seventh Day Aventists who preached that meat is evil, advocating a grain and veg based diet. Who is committing the crime currently?.. A breath of fresh air. I am disgusted by all of this. I think they must have passed a law, or something. An example. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. If extraterrestrials were to study the human race on Earth by searching Wikipedia, they would have no idea that White race existed, https://en.wikipedia.org/wiki/Human That was . Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. We all have! ). Any day, science will enable a human to have a litter of kittens. There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! So yes, we have been, and continue to be manipulated by corporations that have political, social and religious agendas. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. What if someone came out with the All White Network? And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. Strong, smart and other traits are totally INDIVIDUAL traits. I am sad that white people are not represented in TV commercials. What to do? Their leagues are 75% black wheres the diversity on their sports.Really now. It is so rare to see a white person in commercials, but if we do, get this theyre actually belittled. Advertisers are 'trying too hard' to demonstrate diversity The obsession with 'diversity' in advertising feels a little sinister. Overcasting Black folks is simply an effort to keep themselves employed. I hate to say, but I think it truly fuels the fire for even more racism. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. If that were true, why dont we see more Latinos in ads? Sadly, this is happening not just in advertising, but everywhere. Predictably, no one commented. Of course they didnt. What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! So this makes for a huge boulder rolling down the hill with great momentum. Below, they share their best tips for doing so. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. Forced diversity in marketing is often obvious and occasionally offensive. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. In answer to your question, its both. Nabeel Alamgir, Bareburger Group LLC. Survey The Diverse Audience Youre Trying To Reach. This has been decades in the making, and has been very subtle and well planned. These trends in media and advertising grieve me deeply for 2 reasons. After being pressured to leave Germany in the early 1930s, they came here. Im not talking about changing demographics. Do you accept these cookies and the processing of personal data involved? Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. Why is this happening? What? Show men of color as successful and attractive while white men if you show them at all are fat and stupid. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. It was the white people of America who spilled blood to free the black man, brother fighting brother. it is always so. Portray those stories in your marketing. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . The overall ethnic skew of the marketing/advertising . That is one of the strongest bonds in human society but you rarely see it in commercials. The reason blacks are overrepresented is because they are very vocal with their complaints. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. Integration will only come gradually over generations. This is their method of dividing and conquering the lower classes of society as they see us. Thank you! The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. (Wouldnt that actually be misappropriation? So confusing.) These schemes absolutely have a shelf life and we are at the end of ours. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. I think they may be right up your alley. There are WAY TOO MANY FOLK EARNING their LIVINGS! It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Then, make sure you do it. I am a middle aged white woman. It has actually made me racist somewhat. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. Thanks again for writing and good luck landing some auditions. Excellent points. I am a 30 year old White woman and its changed so much over the past 15 years. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. I live in Saint Louis. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). Good observation. Illustration published on Tuesday, Nov. 8, 2021. This trend is NOT about money. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. You should have a problem. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. Gay Couple spends time together outdoors. Actually, Jordy, I dont think Robert is being sarcastic. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. https://en.wikipedia.org/wiki/Boy And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. The folks behind these changes can print all the money they wishand have been able to do so since 1913. Unfortunately, it will probably take a violent upheaval to reverse everything. I keep my business behind closed doors where it belongs!!! To validate their superior socioeconomic positions above us of course. The moment I see one, I immediately switch to a different channel. Just an FYI. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). The healthy choice, I think, is to get off of social media. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Not just in the race area, but other sensitive areas. When the roles are reversed, BOTH races are mentioned. Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. If the advertisers followed the US population demographics itd be one thing. That is rare in RL. Its all such a bunch of crap because the WOKE folks have taken over. At this point, no one is being represented and maybe that vanilla (no pun intended) approach is another misstep that creates a billboard affect. Thanks for speaking up, Jake. But modern Disney is very different. Ive never seen Jewish representation in commercials. Clearly, the activists behind this type of propaganda are not, and will never be, content to just live their lives and leave everyone else alone. I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? Gay couples have no business in shows aimed at three year olds. I totally agree with you. Another observation I neglected to mention in my last post. It requires focus and a deep, longstanding commitment. This is classic social engineering via Madison Ave. Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). Keep it coming. Thanks for your comment! (Thats what the report says, anyway. Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. are being promoted by females. A Diversity Report for the Advertising/Marketing Industry (2020) And if they get some more white women to date black men along the way, all the better. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. I dont see how it couldnt have. If you took commercials seriously, you would think the most pressing problem in the lives of young American women is avoiding split ends and shaving their crotches, that normal people do cartwheels after getting a $5 refund on their taxes, or that married couples often give each other new cars for Christmas. Forbes Communications Council members share strategies for including authentic diversity in marketing. not what we are seeing on TV. This must stop before it escalates beyond any controlled means. All men are demeaned in commercials and have been for a long time but especially Black men lately. Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. And youre right. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. Avoiding them is not racism. Because of course, white men are the only ones who ever mansplain. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. I do NOT watch any commercials anymore. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. Spot on! As a matter of fact, what that is is actually racist. We will never be rid of it. People of color in commercials usually do not get my attention and I do not buy their products. As a White woman, Ive never had any interest in interracial. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. You know its not right to be white in todays Woke society . Or they have a political agenda better served by a belief there are more minorities. Authenticity is often valued more highly than forced diversity. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? For example, women are now gaining more ground in the world of cinema. As someone who, like you, has been down his share of rabbit holes, I agree. Dove soap is perhaps the most prominent example, but there are others. His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. Yep. Its okay to say what you really think, even if they would have you believe otherwise. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. It really doesnt matter to me what race a person is in a commercial. And in print ads, commercials, etc. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. May be should be renamed critical replacement theory. A group of atheistic supporters of chaos to brainwash and control all human society. Anti racism is still racism. I am completely disappointed over everything happening. In some cities, the best and newest YMCAs are in mostly black neighborhoods. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I. Agreed, Dave. (See Coke.) Criminally inclined blacks dont burgle anymore. And I 100% agree with what you said about the relationship between art, truth, and propaganda. 1. Thanks for reading. Do not lie, do not cheat, and do not steal from anybody or anything. Its true. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost I am so sick and tired of seeing that one race on TV all day!! Forced diversity is not working for me. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. This country is not what the Founding Fathers envisioned. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. And who are they? I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) I have cancelled my AMEx card. Five corporate approved pieces of signage in lobby. Clearly, it is very real. Anti-Aryan Im guessing. Even more than Limu Emu and Doug do. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language.
