why did nabisco stop making ideal cookies?

Come on Nabisco, no one can compare to your recipe. 1970's- When mom said us kids could pick one item during the family once a week trip to the grocery storewe always wanted IDEAL cookies. Yes, that has been over 30 yrs ago. If I have to bake them myself in order to enjoy them again, I DON'T MIND, because it would be worth the time in the kitchen making them from scratch, by hand!!!!! Nabisco, are you listening? I have tried to find something similar, but no way can anything else compare. Hey NABISCO ITS TIME!!! As a milk chocolate/peanut butter junkie, these were simply the best! google_color_url = "1F2B9E"; This cookie was by far the most delicious blend of flavors you could ever ask for. There's only one way to get big corps attn anymorethe moneybet if we all boycotted Nabisco and Kraft products we'd have them by next Christmas! The last time I remember seeing them in the store was in the mid/late 70's. Long story short, it was a weird name for a cookie. Yup, I've been craving them for years now and, alas, still no Ideal like an ideal. I googled Ideal cookies tonight and am absolutely STUNNED at how many people LOVED these cookies as much as me!!!!! http://www.nabiscoworld.com/misccontent/contactus/contact.aspx?m=cu_form2&age=3&coppa=False&prod=True&sub=335 opps ;), My letter wasnt enough to bring em back, lets do this ppl :) Here's Nabiscos reply: Hi Dan, Thank you for visiting http://www.nabiscoworld.com and for your interest in Kraft Foods. I thought about these cookies today and wondered whatever happened to them. They were great to have on hand whenever company came over. Discontinued Products :: Nabisco :: Discontinued Nabisco Products. google_color_link = "A74403"; The folks at Nabisco must just be a bunch of big, dumb, stupidheads to not want to bring them back. My friends and I have been trying to figure out what it was called! After a few seconds the insides would be all smooshy. It's a crime! There must be a warehouse stash somewhere with these. So I walked 5 huge blocks in Altadena CA. I look for them everytime I go to the store. I have thought of these cookies so many times over the years. My god we are all correct best damn cookie ever made. What surprises me is they still make the Pinwheel which was the same line..even the same color package..kind of their higher end type cookie. That was where all the sweets were kept. My sisters and I loved them and ordering GS Tagalongs reminds us every year that they've disappeared. The best cookies ever! One of the best cookies ever made. Please bring them back. These Discontinued Snacks Will Make You Nostalgic - Business Insider PLEASE BRING THEM BACK NABISCO. We would eat them all until they were gone. What can we do to have Nabisco make these cookies again? As a kid in the 60's, nothing was better than some Ideal Peanut Butter Logs and a glass of really cold milk. Not bad, but not the same. Nothing like some Nutter Butters with a view. I'm from CT,and my Dad would buy them whenever they were available. Those Ideal bars were so great, maybe the top notch ingredients didn't leave them enough profit. Oreo was one of three cookies introduced by Nabisco on April 2, 1912, with the other twothe Mother Goose biscuit and the Veronese biscuitnow lost to history. Please, Nabisco, bring them back! I would dearly love to give my dad a package of Ideal cookies. I had a friend in Missouri I used to mail seeveral packages at a time to around Christmas. I miss those doggone ideal bars!!!! Once this decision is made, we stop making the product and the remaining supply is shipped from our warehouse to the grocery stores. Please bring them back. I am 48 now and have never had an Ideal cookie and never heard of them. I have been craving them for years. I have never stopped thinking about those cookies. Brown Edge Wafers - Cookie Madness They were fabulous and I would give anything to have one today. Thanks a bunch, Nabisco. How sad. Nabisco, come on, look at all the sales here. A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail. I have been looking for these cookies for 35 years and would love to have some again. They were Amazing. Not identical, but MUCH better than the Little Debbie's version. :(. I was telling some co-workers about Ideal cookies the other day and one of them googled the name. I think it must be at least 25 years since they were available. I think what made these cookies so incredible was the crunchy cookie portion of it, the peanut butter filling which had finely chopped peanuts in it, and the EXCEPTIONAL quality of the chocolate that enrobed this cookie. all cookies sold all over the world), which was valued at $30.62 billion in 2018, has been projected to expand at a compounded actual growth rate of 5.3% . I would love for my grandchildren to experience the best taste I have EVER tasted in my lifetime! I hope it's okay to leave this comment here, I was enjoying these cookies in the 60s. I have tried the "similar" to Ideal Cookies, but nobody can capture that flavor and the joy that those cookies brought to my family. i loved the ideal bars, tagalongs are good, also little debbie has a good one, peanut butter bars almost the exact of the ideal bar, i always wipe that one off the shelf, bring back the ideal bar nabisco. Hacked recipe available? I would love to be able to see him try one for the first time! That really sucks, Nabisco really had something there. http://kraftfoods.custhelp.com/cgi-bin/kraftfoods.cfg/php/enduser/ask.php? I can still taste them and remember the orange and clear cellophane package. They were and still are the best cookie I have ever had. I couldn't believe how many comments about Ideal cookies. They're EVEN BETTER than OREO cookies. I also have food pages for the 80s and 90s. I just gotten a surprise,,i was having problem getting pregnant ever since 3years ago that i got married,but today am very happy that am now pregnant and very soon i will be a Mother.. I just for the heck of it thought I would search this cookie as I think of them ALL THE TIME.I have NEVER EVER had another cookie to compare to these.PLEASE COME BACK - IDEAL COOKIE BARS !!! It is clear that EVERYONE remembers how good these were and many have fond memories of these cookies as do I. I have e-mailed Nabisco begging for them to just bring them back as a seasonal item or a limited time only so me & my sisters could stock them in the freezer but I think if everyone would e-mail them maybe they would listen. Individually wrapped sleeves to lock in freshness. I enjoyed reading everyone's comments - these cookies were the BEST and I can still remember their taste. You also need to bring back the Lemon Cooler and Cherry Cooler cookies! http://nabiscoworld.custhelp.com/app/contact. The peanut butter was kind of salty and my brother and sister and I could eat a whole pack of them. It's a shame they don't listen to the loyal consumers (as this blog demonstrates)and make that investment into bringing back such a popular item. I truly miss these cookies, they are by far the BEST cookie I ever had. How can something SO Good, SO Popular, So Beloved, disappear without a trace, a sequel, a follow-up, or especially, an apology?! I used to demolish a whole strip of them at once. Not quite the same quality but really close. Hope they see it. Still dream about these - anybody ever try to make them at home? soooooooo are they coming back, i'm still needing them!!!!!! No other cookie compares! I hated to see that they discontinued them!!!!!!! i loved the ideal bars myself, little debbie has somthing simalar the peanut butter bar which is a close fascimile there of. Ideal bars were the best store-bought cookies ever made. They were the best cookies ever! Sent another email to cis@nabisco,com -- maybe, just maybe it might work this time. I was thinking about these cookies today and found all your comments. Sign up and like! They were the best. Man I loved those things. My best friend in grade school used to get them every week, and she would share! You've almost got a cookie mob on your hands here and all we want is Ideal Cookie chocolate on ours!!! I would, I loved them. Oh how I loved these cookies! I thought I was the only one who did that - not anymore after reading these comments. More information. Nabisco has been making Teddy Grahams since 1988, according to The Retro Network.Almost immediately after debuting, the sweet treats became staples in kids' lunch boxes and a favorite after-school snack. Youd be surprised how many companies are hoarding trademarks, Kassoff told The Consumerist in 2014. With the amount of feedback generated on the internet WHY wouldn't they bring back an obvious "homerun" cookie? They were much butter than the dry poptarts we are forced to have as replacements today. Ideal cookies were a great part of childhood. I have never tried them. I made my own sandwich and helped my self to an entire package of Ideals. I loved these Ideal Peanut Butter Bars tooooo much! I talk about them and people have no idea what I am talking about. Finaly found on the web, after years of idly searching. PLEASE BRING THESE BACK, NABISCO!!! I found that the peanut butter Twix is similar, but these are hard to find. In the 80's, I believe, Ideal just didn't sell that well, and they were discontinued; I have a feeling that as the price crept higher and higher, many of the brands that were never featured were ignored. The Little Debbie things are similar but nowhere close to as good. Sign up for our email, delivered twice a week. I would sneak one or two every once in a while. Follow us on Twitter to get the latest on the world's hidden wonders. O. O U. U U U UUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUU. I kind of make a substitute with Ritz crackers, peanut butter and melted chocolate chips. Unfortunately in todays society, the squeezy wheel gets the oil. It has been years since I have had an Ideal cookie bar and I can still taste them. "Little Debbie" calls them "Peanut Butter Crunch Bars". My mom would hide ours, too. BRING THEM BACK, NABISCO. I did NOT have to share them. I have wanted these cookies for decades. My Mom too kept these hidden as much as possible because we would devour them. Wish me luck. Oreo Flavors You'll Sadly Never Get To Try Again - Mashed.com Someone else posted a comment mentioning how they thought that they must not be going crazy, they really did exist. won't give an experimental 6-month return of the IDEAL BARS. The following are links about Ideal Cookies you may find interesting. I can speak for the rest of our clan and say Nabisco bring back the Ideal Cookie Bars and make the world a sweeter place. NABISCO, WHY DID YOU STOP MAKING THEM???!!! I still look at the grocery store shelves to see if they are there. Nabisco reportedly discontinued the cookies because they often broke in the packaging and were too expensive to produce. Only it turned out, four years later, to also be a game-changer for Nabiscos Oreo. Missed by everyone in my family and we would give almost anything to have a taste of those wonderful treats. Email and call 877-535-5666 or you can email Nabisco: cis@nabisco.com Let's get em back!!!!!!! OMG!My aunt worked for Nabisco for years and brought us samples,damaged,etc.I would kill for Ideal cookies in the orange box :)God Bless Katherine. Hi, it;s me again. Gastro Obscura covers the worlds most wondrous food and drink. Very similar to my memory of the Ideal Peanut Butter bars but not made as well. Mybe even the show unwrapped. We need to all call Nabisco! In 1882, the entrepreneur Jacob Loose bought a biscuit and candy company that would eventually be known as Sunshine Biscuits (after the companys baking plant designs) and, in 1908, launched the biscuit sandwich known as Hydrox. I am so excited to find so many other Ideal-a-holics! Please, please bring them back! I still crave them and will support any effort to making them available again. My dad and I reminisce about them, too. He's asked me to search a few novelty shops (i.e., Cracker Barrell etc.) Ideal cookies were the best cookies ever. I can see the package and taste those things right now. 1901 The name Nabisco is first used as part of a name for a sugar wafer. I would sign a petition to bring them back in a minute. Kim McMiller Associate Director, Consumer Relations. I think about them all the time. Is it deliberate? When my husband & I were dating we used to sit down & eat a whole package at a time ;). Under the Jewish dietary laws of kosher, pigs, the source of lard, are a forbidden food. I would love to have them again. I'll bet Elvis did too! What's the problem? I cannot beleive that the powers that be at "Nabisco" are not aware of the number of people that want these cookies back at any cost. I HAVE TO HAVE ONE .OUR KIDS NEVER EVEN TASTED ONE IF WE ALL WRITE TO NABISCO ABOUT THEM ,MAYBE THEY WILL CONSIDER MAKING THEM AGAIN .I DONT CARE IF THEY ARE 10 BUCKS A BAG LOL WELL,I DO BUT I WOULD PAY IT FOR IDEAL COOKIE BARS. I keep telling my grandkids about them and they can't believe me or wontPLEASE BRING THESE WONDERFUL TREATS BACK !! I thought they might only be a local New England product but see now it was nation wide. I remember these and still desire them! There are no substitutes and I have LOOKED. NABISCO..PLEASE BRING THE IDEAL COOKIES BACK!!!! I don't know why the hoopleheads at Nabisco won't make these incredibly popular bars anymore. Such a wonderful cookie, I sure wish they would bring them back!! I am so glad I found this link because it makes me feel connected with all the other IDEAL COOKIE LOVERS. See, the reason these were the BEST cookies is because they were slightly salty AND sweet. Where did they go and why did they stop making them? Get them home intact, if possible, refrigerate or freeze, get a glass of ice cold milk, or fresh brewed tea, and eat, a little touch of Heaven! There was a whole ritual to my after-school consumption of this sweetest of sins: We would take them out of the 'fridge (I thought that mom would hide them in there, but now I understand it was because of the low melting point of the chocolate). We're all demanding the cookie - where is the supply? ITS NOT NOT FAIR!! After 30 years of no Ideal ccokies they musthave been to good for us m ere mortals. I too loved these wonderful cookies. They have a section where you can contact them and request they bring back Ideals. I always thought they should have packaged them as candy bars since that's basically what they were. They were expensive in the 70;s and our family had tight money, but we got these. And I guess there's ony one real answer. When I was a kid I used to be a pretty good actor. I concur with every favorable sentiment expressed about these cookies and if someone from Nabisco were to read all of these comments and if a lightbulb were to go on upstairs, they might see the dollar signs written on the wall. Ideal Barks popped into my mind last week and I asked my husband to look for them at the store. We need to bring thse back. I was so bummed when they discontinued them. They were my absolute fav cookie and I can almost taste one! Nabisco is owned by Kraft Foods. We used to buy those cookies and count them out so that everyone got an equal number. I just got finished telling my kids about the best cookie I ever had-the Ideal bar- and wondered what happened to them. It's just barely enough for the 2 pie crusts I needed to make this morning, where it used to be plenty with leftovers. We are sisters who grew up in California in the 60's and 70's and were TOTALLY addicted to the Ideal cookie bar!!! Seriously. And if Nabisco is too stupid to bring back the bars, then head to Trader Joe's! They were perfectly balanced, the right size and flavor. They were a tart, refreshing treat in the hot summer desert heat of Las Vegas. They just disappeared! Lets try this. Discontinuing them to develop a more profitable product may have made some punk executive a bonus but in doing so the Nabisco brand was greatly diminished. More of a cookie than a cracker, these treats were discontinued in 2016. I have been craving them for years. Our memories are strong. Cheers to all you fellow Ideal Cookie Lovers! Too bad for me. If I were the head of NABISCO, or your parent company, KRAFT, this would ALREADY HAVE BEEN DONE years ago!!!!!! The Untold Truth Of Nilla Wafers - Mashed.com There is a Facebook page called Bring Back The Ideal Bar! "Today just being fat-free is not enough," he said. The best cookie in the world ! I truly hope when I'm walking through the gates of Heaven, there is a plate of Ideal Cookie Bars waiting! I love that there are so many Ideal bar addicts out there. Whenever I eat a Reeses peanut butter stick, I think of the Ideal Bar and how much better it is. I used to buy Ideal cookies when I lived in Wisconsin. My husband is addicted to these cookies.wanted to give them to him for Valentine's Day and thought perhaps, like the old candies (I was able to get through another distributer), that I could find someone who still made these. I have been watching for those Ideal Bars for years and did not realize that Nabisco had quit making them. Dip cookies in the melted dark chocolate and let cool in the freezer. Loved Ideals-The Very Best! Nothing will ever compare to Ideal Cookies! Is it that difficult for them to reintroduce an item that was truly loved and enjoyed? Where can you find these cookies ? What is one thing in the world that I could change would be world peace. Four pages of comments from people all over wanting a certain item back from Nabisco. Ideals were awesome cookies. I called Nabsico years ago to ask them to bring them back but no luck. But I have to askdid anyone else first peel the chocolate off with their teeth before launching into the cookie? Check out Little Debbie's substitute, Peanut Butter Crunch Bars: http://www.littledebbie.com/products/PBBars.asp I can't peel the chocolate off them like I did on the Ideals, but they're quite acceptable. "Once Upon A Time" I was told that Nabisco discontinued production of these cookies because of the heat factor in shipping (chocolate melting, etc.) WILL YOU PLEASE BRING THEM BACK IF EVEN FOR A SHORT TIME (possibly like the recent "Pepsi Throwback" offering Pepsi did with their original sugar recipe/formula), BUT THEY MUST BE ORIGINAL RECIPE - PLEEEEEESE???!!!!!!!!!!! Please NABISCO bring them back. Who knew so many other people loved my favorite cookie ever? Anyway, I wish they would bring them back, That would make the perfect Mothers Day present:), I'm glad it wasn't my imaginationI have had dreams of those fantastic cookie bars! Feast or famine was my and three other siblings lives due to my fathers dreams and my mom chose to buy Ideal cookies with the last few dollars left one week because we loved them that much! Very rich & creamy: You needed a tall glass of ice cold milk to offset the decadence of this confection. they were my favs and can't believe they haven't been brought back yet is there a fb page for them yet??? Little Debbie,PB Twix etc. Taste most like the original Ideal than anything I've tried. For months, some Canadians have been searching in vain for their beloved Dad's chocolate chip cookies. My mother bought the Ideal peanut butter bars for my father (I don't know why he was allowed to hog them). Chill dough for about an hour. i.ve been looking for those ideal bars everywhere.when i was younger i used to babysit i took my money and go to the store and buey ideal bars and eat the whole package they were so good.i wish they would bring them back!!!!!!!!!! There obviously must have been a quiet, well financed deal made for Nabisco to "bow out" of the competition! The chocolate cookies with carmel and peanuts I think was called Haystacks. Aside from this, I remember not only the great flavors of those treats but the sheer QUALITY of them and all of Nabisco products. I dream of these cookies. Ideal. Now that I have my own home I would love to have them back. I would love to get my hands on them again. thanks to all for the great memories & hope! Anyway, Glad to see I'm not alone. I too remember these as a kid - we kept them in the fridgeI was thinking about them today which brought me to this page. I still think about them. Come on Nabisco make my day!!!! Both Hydrox cookies and Oreos sport elaborate designs, creme centers, and a long history. They were the best. The real reason they stopped making these cookies is because they used "real" chocolate and it became very expensive over time. When I first got married I would buy them from the grocery store (back in 1982) and my husband and I would tag team these cookies until there was an empty package left in the cabinet. They were our special treat. Please please PLEASE bring them back! They only came out in the cooler months. We used to get them a lot and they were great. It was the best store bought. Were screwed. Thanks, Mark. It was the first thing we would go for when we got to the store. Yep, I was just thinking of the yummy cookies. Please, Nabisco, Please! I would love Nabisco to bring this delicious chocolate delightful cookie back! OMG I miss Ideal Bars! I sooo love these cookies!! Even though they were a little pricey compared to other cookies my mom always bought them because she knew how much I loved them. Please Nabisco, make a good business decision and bring these back. I like having more choices than I get now. I also would like to see them brought back. I don't know what is stopping them. I think I made a request for Vermont Country Store to find them but never heard anything. Sorry to say but, "Little Debbie" peanut bars (or whatever they are called) do not even remotely compare with Ideal cookies; not even slightly! No other cookie compares. Still, it was Oreo that, as it approached its 75th anniversary in 1986, inspired The New York Times to write at length about the cookies cultural value. It's funny; now that I am middle aged and have enough money to buy these at any time they are not available. They were his favorite. I've been telling my husband about these for a while now. to see if I can find these cookies. Always watching for them at the grocery store. I remember these well, I too have discussed with Nabisco about getting these back on the shelf,but no I have to make do with my home made peanutbutter chocolate bars pretty good but not an Ideal bar. in the 70s, Food of the Seventies, Ideal Cookies I loved those cookies. I will write to Kraft. Reminds me of my mom, too. Round cookies make easy snacks for kids and adults Baked cookies with a classic crispy texture for a satisfying crunchy snack Ideal for sweet snacks or desserts Specifications Contains: Soy, Wheat May Contain: Peanuts, Tree Nuts Filling: No Filling State of Readiness: Ready to Eat Package Quantity: 1 Bakery topping: Brown Sugar I wrote the Nabisco Company a few years ago and they said they stopped making Ideal Bars because they were not selling as good as they wanted. Please, please, please bring them back!!! Maybe I will try making them myselfhaaha.might take a few thousand tries. At the end of their email form, they give a phone number. My brother Tate and I have been searching for them for years and I was not aware that they were discontinued. I'D Sign the petition in an instant! Im 49 and that was the best cookie ever made lets all call Nabisco i would buy the recipe if they'd sell it to me damn i loved them cookies. Wow, I can't believe I'm not the only one craving these cookies, I remember waking up in the middle of the night as a child and going to the fridge for one of these cookies, I would always tip the box forward as to look like there wern't many gone.my mom always new who to blame when only one was leftI REALLY MISS THESE COOKIES!!

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